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YouTube proves important to e-commerce retailers

December 12, 2013

Many online businesses focus on social media outlets to help them generate leads on new customers and create revenue.

Many online businesses focus on social media outlets to help them generate leads on new customers and create revenue. However, one recent report suggests that another website may be more successful in helping to generate sales. 

Business Insider recently reported the results of a Walker Sands survey that noted that more than half of all U.S. consumers have purchased a product at a virtual credit card terminal page as a result of a video they watched on YouTube. Additionally, the study found that 55 percent of consumers have engaged with a brand on Facebook, while 21 percent have done so on Twitter, and 10 percent on Pinterest. 

However, another study reveals that the rankings switch up considerable when it comes to consumers sharing images of products on their page. Gigya recently released an infographic noting that 44 percent of all e-commerce related posts made to social media websites were done on Pinterest. Additionally, 37 percent were done on Facebook, and 12 percent on Twitter. 

This would lead many individuals to think that social media websites are an indispensable tool for driving consumers to online merchant credit card processing pages. However, it may be that social media outlets are important for other purposes, such as generating customer goodwill – but not for selling products or services. 

A recent AllThingsD report noted that IBM would not be releasing statistics regarding the percentage of online sales attributed to social websites this year, because the figure had remained flat from the 0.34 percent recorded in 2012. 

“We’ve seen the percentage of online traffic and online sales driven by social media relatively constant — low-single-digit growth this year — so we haven’t been releasing these metrics in our benchmark numbers,” an IBM spokeswoman told the news outlet. 

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